Several factors, from retail consolidation and changing consumer buying habits to online shopping and a slow economic recovery, have conspired to make retailing a more hypercompetitive environment in 2010 than ever before.

Omnicom, the industry-leading marketing services company, is responding by combining some of its best retail experts, online, offline and onsite content creators and local-market activation teams into Retail Three or R3, which stands for Retail Thinking, Retail Activation and Retail Metrics.

Our complete set of retail services can stand alone or integrate with other partners – and through Omnicom we have relationships with many of the best.

Our services include everything needed to drive traffic and sales at retail: custom and templated creative services, media planning and buying, digital services, direct and mobile communications, lead management, event activation and co-op administration. For example, we are leaders in online, templated creative for local retailer campaigns and we buy media for over 200 retail clients.